Oct 12, 2017

P.J. Zimmer: What Agency of the Year means to me

A win for NAVICOR is a win for everyone affected by oncology—from the doctors who treat cancer to the patient advocacy groups to the patients themselves. It’s a validation of the impact of what we do at our core. As a leader in the oncology advertising space, we’re achieving our mission of turning patients into survivors and products into brands.

Like many people at NAVICOR, my life has been affected by cancer. When I started working here, my mother was battling breast cancer that had metastasized after a 6-year remission—a fight she lost earlier this year. This inspires me to educate patients and caregivers, because it’s rewarding to help people in similar situations.

As the head of NAVICOR’s digital department, I know the Web is the first touch point for those affected by cancer to look for the answers they need. We guide them along their journey and treatment path by making unbranded disease education and branded product information easier to find and understand.

I’m proud to work on groundbreaking oncology treatments that weren’t available—or even possible—just a few years ago. We’re getting the message out by pushing the boundaries of digital communications to extend the reach of our clients with a global patient-centric approach. This Agency of the Year award is one battle we can say we’ve won in our fight to do more in oncology…because the war is far from over.

Paul (P.J.) Zimmer
Vice President, Digital Strategy and Innovation Director