Fresh thinking, inspiration, and news from the Navihood

Jun 21, 2017

Tracy Terry-Allison: What agency of the year means to me

I see this honor as a win for oncology as a whole. As an oncology-focused agency, Navicor is living proof that high science can be smart, creative, and fun. It’s gratifying to win for the second time in the 4 years I’ve been here. Working in the highly regulated oncology industry is far more challenging […]

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Aug 15, 2016

The Power of Collective Wisdom

Every industry has a highly anticipated, multiday, crowd-drawing event. For creative-minded professionals, South by Southwest is a unique celebration of original music, independent films, and emerging technologies; for music lovers, events like Coachella and Firefly allow adoring fans to become one mass of dedicated groupies. For those whose mission in life is to defeat cancer, […]

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Mar 14, 2016

The Evolution of “Going Mōˌbīl

The Evolution of “Going Mōbīl” In 1971, the British rock band, The Who, sang about the joys of going mobile (mōbīl)—being able to easily travel or detach based on the whims of spontaneity. Today, going mobile has a completely different connotation. As a society, we are infatuated with mobile technology. It is nearly impossible to […]

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Jan 28, 2016

The New Rules of Engagement: Enhancing Your Presence at Oncology Congresses

Engaging your audience is a perpetual challenge all marketers face, and healthcare marketing is no exception. We see it time and again—at every major healthcare congress, companies inevitably vie for traffic with increasingly bigger and louder approaches to customer engagement in the hopes that attendees will spend valuable time in their booths learning about their […]

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Dec 15, 2015

Observing Oncology Advertising Trends At ASH 2015

The 57th American Society of Hematology Annual Meeting and Exposition last week in Orlando was filled to the brim with the usual suspects—meeting rooms galore, rotating poster sessions and presentations, and an exhibit hall packed with the latest in pipeline trials and commercial brand information.   One of the biggest trends to emerge this year was the […]

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Dec 7, 2015

#BCSM helps oncology patients find quality scientific information and support through social media

At Navicor, we keep our finger on the pulse of oncology, be it through attending major conferences, following the latest drug approvals, or reading research articles. But we want to know more than just what’s going on in the pharmaceutical space; we want to know what’s going on with patients, too—what they’re interested in, where […]

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Dec 2, 2015

Using the iPad pro for an oncology sales force

The iPad Pro’s scalability and size make it the perfect device for the pharmaceutical sales force, with the keyboard allowing it to begin to replace laptops. In 2013 Navicor launched one of the first brands to use the Microsoft Surface Pro as both the vehicle for an iVA and the reps’ main computer. This initiative […]

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Nov 17, 2015

The culture of a winning advertising agency

Culture is one of those words often discussed but rarely understood. I spend a lot of time with prospective employees looking to grow in their careers, and one of the most commonly asked questions is, “What’s the culture like?” Oftentimes, what they’re really asking is, “How fun is your company?” I delay answering that question […]

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Oct 30, 2015

Navicor wins 7 International Davey Awards

The hardware keeps piling up around the Navihood, as results from the annual International Davey Awards firmly maintain Navicor’s place among the best in the business. We are incredibly proud to bring home 7 Davey Awards, which honor the industry’s “Creative Davids”: small agencies worldwide whose strengths are big ideas and powerful creative chops—not giant […]

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Oct 7, 2015

Using LinkedIN for micro-targeting oncologists

During this year’s Digital Pharma East conference, Stephanie Katzman, a healthcare strategist at LinkedIn, announced that the number of HCPs had grown from 3.5 million last year to over 5 million in the US alone and over 9 million globally in 2015. During her talk Stephanie stressed that the value proposition of LinkedIn in your […]

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