IDEAS

Fresh thinking, inspiration, and news from the Navihood

Aug 24, 2015

Is it time to refresh your oncology campaign?

Just about every consumer brand marketing team ultimately faces this question: should our brand campaign be refreshed, changed, or completely overhauled? Pharmaceutical brands are no different— not even oncology brands. We are often asked to help new or existing clients refresh or change the way their brand is perceived. Although many think a campaign refresh […]

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Aug 12, 2015

Making disease state awareness work in oncology

Last Friday, Jonathan Ling, a researcher at Johns Hopkins, confirmed the effectiveness of disease state awareness campaigns by announcing that funding from the ALS Ice Bucket Challenge has been “amazingly helpful.” He stated that “With the amount of money that the ice bucket challenge raised, I feel that there’s a lot of hope and optimism […]

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Jun 30, 2015

How Industry Leaders Display Boxed Warnings in Mobile

Below you will find a review of how the top 10 highest-grossing pharmaceutical products with a black box warning display that warning on their website when the site is being viewed on a mobile a device. The top three sites were all built utilizing responsive design. We believe they can be ranked as follows: AVASTIN […]

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Jun 26, 2015

Google announcement impacts oncology products with boxed warnings

As of July 20, 2015, oncology companies with products requiring a black box warning will need to change how they run branded reminder ads on Google. This is a result of a reversal of a 5-year-old compromise that Google had worked out with the FDA, available only for pharmaceutical companies, in which advertisers of products […]

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Jun 23, 2015

Navicor Wins Gold at the ABA for Best Pharmaceutical Website

Navicor wins gold at the ABA for best pharmaceutical website

Navicor has won the top honors for best pharmaceutical website for the second year in a row at the American Business Awards. How did we do it this year? Read our POV on full-screen video websites that we posted to SlideShare after launching http://plactest.com earlier this year. The most successful brands connect with customers emotionally […]

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Jun 11, 2015

Navicor learnings from the 2015 Digital Pharma West conference

There are some interesting trends afoot in digital pharma, evidenced in both the makeup of attendees at conferences and the content discussed. In years past, attendance at these conferences has been dominated by agencies selling their wares, with few industry professionals. This year at Digital Pharma West, one of the most startling differences was not […]

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May 28, 2015

The Top 5 Oncology Advertising Trends for 2016

Is there any area of healthcare more complex than oncology? New targets and therapies are constantly hitting the market. Payer dynamics continue to evolve. And the very definition of “living with cancer” changes year by year. At Navicor, we are constantly surveying not just the landscape, but the horizon, to see where challenges and opportunities […]

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Apr 28, 2015

A smartwatch?

Many have asked this question with both surprise and doubt. Can the wristwatch be exponentially expanded in its usefulness—and overwhelmingly adopted—the way the cell phone was? It’s possible. The Apple Watch brings about a subtle, yet important change—a smart device that draws a little less attention to itself or its user—because now, reading a text […]

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Mar 23, 2015

Oncology companies must immediately optimize for mobile

Three years ago, Navicor implemented a policy that every website we launched would utilize responsive design. Responsive design is the technology that optimizes your website across all devices, including desktop, laptop, tablet, and cell phone. Navicor made this commitment not only because trends suggested most users were starting their web experience with mobile, but also […]

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Mar 21, 2015

Medical data collection gets iPhone-ified

Last week, Apple released ResearchKit, an open-source software tool that will make it easy for patients to contribute to medical research using iPhone apps. Tapping into the existing capabilities and features of the iPhone, medical researchers can use ResearchKit to create custom apps that collect objective information on weight, blood pressure, and glucose levels, and […]

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