Fresh thinking, inspiration, and news from the Navihood

Oct 7, 2015

Using LinkedIN for micro-targeting oncologists

During this year’s Digital Pharma East conference, Stephanie Katzman, a healthcare strategist at LinkedIn, announced that the number of HCPs had grown from 3.5 million last year to over 5 million in the US alone and over 9 million globally in 2015. During her talk Stephanie stressed that the value proposition of LinkedIn in your […]

Continue Reading
Oct 5, 2015

Oncology dominates healthcare conversation on Twitter

This week at the 9th annual Digital Pharma East conference, Katie Collins (@KECollins28), healthcare strategist at Twitter, reported that cancer-related tweets are dominating healthcare conversation. In the past year, there were over 44 million tweets in reference to cancer. Heart disease was a distant second with 14.5 million tweets. Katie shared that this activity was […]

Continue Reading
Sep 30, 2015

UI design strategy: future-proofing for a 4k website

The single biggest driver for oncology brand website redesigns has been the evolution of changing screen display resolutions. The web grew up in an 800 x 600 world, but this world was quickly eclipsed as the 1024 x 768 screen resolution began to eat into the 800 x 600 market share. By 2008, use of […]

Continue Reading
Aug 24, 2015

Is it time to refresh your oncology campaign?

Just about every consumer brand marketing team ultimately faces this question: should our brand campaign be refreshed, changed, or completely overhauled? Pharmaceutical brands are no different— not even oncology brands. We are often asked to help new or existing clients refresh or change the way their brand is perceived. Although many think a campaign refresh […]

Continue Reading
Aug 12, 2015

Making disease state awareness work in oncology

Last Friday, Jonathan Ling, a researcher at Johns Hopkins, confirmed the effectiveness of disease state awareness campaigns by announcing that funding from the ALS Ice Bucket Challenge has been “amazingly helpful.” He stated that “With the amount of money that the ice bucket challenge raised, I feel that there’s a lot of hope and optimism […]

Continue Reading
Jun 30, 2015

How Industry Leaders Display Boxed Warnings in Mobile

Below you will find a review of how the top 10 highest-grossing pharmaceutical products with a black box warning display that warning on their website when the site is being viewed on a mobile a device. The top three sites were all built utilizing responsive design. We believe they can be ranked as follows: AVASTIN […]

Continue Reading
Jun 26, 2015

Google announcement impacts oncology products with boxed warnings

As of July 20, 2015, oncology companies with products requiring a black box warning will need to change how they run branded reminder ads on Google. This is a result of a reversal of a 5-year-old compromise that Google had worked out with the FDA, available only for pharmaceutical companies, in which advertisers of products […]

Continue Reading
Jun 23, 2015

Navicor Wins Gold at the ABA for Best Pharmaceutical Website

Navicor wins gold at the ABA for best pharmaceutical website

Navicor has won the top honors for best pharmaceutical website for the second year in a row at the American Business Awards. How did we do it this year? Read our POV on full-screen video websites that we posted to SlideShare after launching earlier this year. The most successful brands connect with customers emotionally […]

Continue Reading
Jun 11, 2015

Navicor learnings from the 2015 Digital Pharma West conference

There are some interesting trends afoot in digital pharma, evidenced in both the makeup of attendees at conferences and the content discussed. In years past, attendance at these conferences has been dominated by agencies selling their wares, with few industry professionals. This year at Digital Pharma West, one of the most startling differences was not […]

Continue Reading
May 28, 2015

The Top 5 Oncology Advertising Trends for 2016

Is there any area of healthcare more complex than oncology? New targets and therapies are constantly hitting the market. Payer dynamics continue to evolve. And the very definition of “living with cancer” changes year by year. At Navicor, we are constantly surveying not just the landscape, but the horizon, to see where challenges and opportunities […]

Continue Reading